Hi! I’m Lara! I specialize in creative operations and brand strategy by day, and hand-lettering by night.

Lettering artist and designer portrait wearing burgundy shirt on plain gray background

I’m a creative marketing operations leader and lettering artist passionate about inspiring teams and simplifying the creative process to deliver bold, memorable campaigns with clarity and impact.

A true jack-of-all-trades, I’ve done it all—from designing apparel tech pack illustrations, fabric patterns, and hang tags to developing websites, planning catalogs, styling photoshoots, retouching thousands of photos, and launching omni-channel campaigns. I love connecting the creative dots between design, strategy, and execution.

On the operations side, I’ve managed everything from mobile app launches to workflow overhauls. I build systems that help creative teams thrive—improving collaboration, streamlining production, and ensuring brand consistency across every touchpoint.

Regularly described as “the glue that keeps everything together” and a “brand bulldog,” I’m known for staying calm under pressure and getting $%@! done—whether it’s directing a shoot, refining a workflow, or finalizing campaign assets at midnight before launch.

Outside of my day-to-day work, I pour my creativity into hand lettering and illustration—crafting unique brand identities and expressive typographic art for prints, products, and collaborations. My lettering work blends clean design with playful color and texture, a reminder that words can be both seen and felt.

Specialties:
Creative Project Management | Art Direction | Print & Digital Design | Brand Strategy | Marketing Campaigns | Typography | Hand Lettering | Catalog & Direct Mail Production | Illustration | Packaging Design | Video & Photo Shoots | Photo Post-Production